26 July 2011 | The following white paper is based on a collaboration between comScore and Facebook. The research, which examines the nature of the reach and frequency of branded content on Facebook, is largely based on May 2011 findings from comScore Social Essentials™, but also includes insights from Facebook’s internal analytics platform.
12 June 2012 | The following white paper focuses on the impact of branded earned and paid media exposure on the behavior of Facebook Fans and Friends of Fans.
