Where's the payoff? Convincing citizens to engage with government

Image: iStockphoto

12 March 2010Governments regularly hold consultations with their public - asking them for their views on matters as widespread as tax reform, copyright, health, culture and city planning.

Whether these consultations are held through public events, print notices, online via email or social media engagement there's one constant that governments rely on - that people are willing to provide their views freely to government.

In some ways this might seem a no-brainer. A government is making a decision that will affect you - therefore you have an interest in responding.

However it is never as simple as that. It takes time (our scarcest resource) to respond to a Government consultation.

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