Online politics 101, the comprehensive guide to online campaigning

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PDFOnline politics 101, the comprehensive guide to online campaigning
Last updated17 March, 2011

This comprehensive guide covers online advocacy technologies and tactics in depth, with an emphasis on practical applications and real-world uses. 

The guide begins with an introduction to the internet as a medium for political change and eight simple rules to get started, and then moves on to cover topics as varied as political websites, online fundraising, internet video, social media tools such as Facebook and Twitter, email advocacy, viral marketing, online advertising and the subtle art of search engine optimization.

The current version 2.0 was rewritten in January of 2011 and features new chapters and 20% more content than the previous editions, which collectively have been downloaded more than 50,000 times since 2006.

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