Report

The South Australian bike economy

9 Aug 2017
Description

SA is well positioned to benefit from the global cycling boom.  

The key assets to build on include:

  • The SA Tour Down Under is the first event each year on the UCI world cycling calendar. All up more  than 795,000 people attend stages of the race. It contributed more than $49m to the state  economy in 2016. 1 It’s considered one of the top bike business events in Australia, with major  brands meeting at the TDU Village.
  • Adelaide is the home of Cycling Australia’s High Performance Unit that trains cyclists for the  Olympics and other world titles.
  • SA has 5 of the top 9 cycling destinations for cycle tourists in Australia, according to a 2015 Roy  Morgan survey.
  •  Melrose is the location for two of the top mountain biking events in Australia
  •  The Mt Lofty Ranges  is being developed as an international mountain bike destination
  • Attendance and participation in a wide range of cycling events across the state – from the Tour  Down Under, Bike SA events, to the Pedal Prix _ indicate that the SA community is engaged in  cycling.  The city is flat, surrounded by hills, close to the sea and to wine and food regions, providing varied  terrains for cycling and making it one of the best cycling cities for road and mountain cycling in  Australia.
  • A growing base of bike entrepreneurs creating bike components, accessories and experiences here.  

These assets form the basis of a comparative advantage that could be leveraged to grow the SA bike economy.  But the fragmented SA bike ecosystem needs to be connected and supported by a vision  for growth.   

The bike economy connects state priorities in tourism to regional development and health. The bike  economy fits the Adelaide and SA culture and benefits from our creative strengths. The bike economy can be a ‘smart specialisation’ for the state.

Publication Details
Published year only: 
2017
302
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