Commentary

Beyond cats and Kardashians: can journalism satisfy audiences without dumbing down?

11 Sep 2017
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Building a journalism business model on clicks, cats and Kardashians may have had its day - even as journalists change to keep audiences happy, writes Peter Fray.

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As the Federal government attempts to reform Australia’s media ownership laws, evidence is emerging that journalists are moving away from the traditional watchdog role of the press towards satisfying the demands of audiences.

Decades of debate about whether journalists ought to give audiences what they like rather than what journalists think they need is being resolved in favour of what US journalism thinker Jeff Jarvis dismisses as the “cats and Kardashians” model of digital journalism.

But is giving audiences what they want the same as dumbing down?

Read the full article on The Conversation.

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APO URI: http://apo.org.au/node/106551
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CC BY-ND