You are here

Research report

Changing views: Australian kids and commercial television

02 Oct 2017
CREATORS
This report provides a detailed analysis of the television viewing behaviour of Australian children.

234

Share
APO Collection(s): 
Broad Subject Area(s): 
Geographic Coverage: 

Description

There’s a dizzying array of data available about the habits of Australian television watchers. To help inform policy and business decision makers – and the public – this report focuses on how children are watching free-to-air commercial TV.

The key finding is that far fewer kids aged 0 to 13 are watching child-specific programs (classified as C or P) on free-to-air commercial TV than they once did. This is despite the fact commercial broadcasters are meeting their regulatory obligations and delivering hundreds of hours of children’s content each year, most of which is locally produced.

Children still watch plenty of free-to-air commercial TV, but they engage with it differently. Children are now most likely to watch commercial TV when they are co-viewing with other family members, watching programs such as family entertainment shows, movies and major events.

Advertisement

 

PUBLICATION DETAILS

Resource Type: 
APO URI: http://apo.org.au/node/112531
License Type: 
All Rights Reserved