Person

Magda Nenycz-Thiel

Identifiers

ORCID ID

0000-0002-5793-3720

ScopusID

35070075300

Items authored

Report

4 Oct 2017

This report argues that the notion that large brands are dying is simply not true. Nor has the world fundamentally changed in a way that favours small brands over big.

Items authored

1

Items published/produced

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