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Bruce McColl

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55292842700
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University of South Australia
UniSA Business School
School of Marketing (UniSA)

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1
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04 Oct 2017

Big brands pay the salaries and provide investment returns for many millions of people via pension funds.  So if anyone declares that big brands are dying they receive a great deal of attention.

There is quite a long history of such alarms, going back at least to 1993’s “...

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