The first Digital Brisbane strategy launched in 2013, before ride-sharing services were commonplace, and when social media was still free. Small business owners didn’t know how they were going to be affected by technology and disruption, and the Australian entrepreneurial push was in its infancy. The first strategy therefore focused on three key types of activities; 1. THOUGHT LEADERSHIP 2. CAPABILITY BUILDING 3. CONNECTING SMALL BUSINESS AND ENTREPRENEURS TO THE RESOURCES THEY NEEDED
Since 2013, digital adoption has increased, however the rate of technological evolution has increased faster. This means a significant digital divide within business and residents still exists.
Positively, these technical advances have also created new economic opportunities for Brisbane. As such, the needs of Brisbane residents and businesses have changed. Digital paradigms and technology now underpin almost every element of our lives.
An evolved digital transformation agenda needs to lift above capability and education, to empowerment and enablement across all dimensions of business and life. Such an agenda also needs to recognise the role of digital in our lives – and that is one of an enabler, not an end unto itself.
We know that people choose to live, work and build their businesses in Brisbane because of its great lifestyle, friendly people, and the ease of doing business in a friendly and collaborative community within a single-set of council rules. Digital Brisbane 2.0 aims therefore to amplify the affability of the city, and to simply make it easier … to work, grow, learn, contribute and ultimately, live here.
Across the five dimensions, Digital Brisbane 2.0 outlines opportunites to make life, work, business and contribution easier, by using digital as an enabler. It also acknowledges that digital is as much a paradigm as a platform, inviting the community to collaborate as we move forward. At its simplest, Digital Brisbane 2.0 is about empowering residents and businesses to thrive in the digitally enabled, globally-connected world.