Person

Tim Roberts

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Article

25 Sep 2007

Most arts organisations collect a huge amount of information about their customers but a common problem is accessing this data and turning it into meaningful or actionable information to inform marketing. Profiling helps answer the questions such as 'who is our audience?', 'where is our...

Report

30 Nov 2006

Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers’ behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the...

Guide

30 Nov 2006

Evidence suggestions that even now many arts and entertainment organisations are still not recognising the value of data on their customers? behaviours, and are as likely to be 'product focussed' and not necessarily 'customer-focussed'. In the 21st century, many are still only slowly realising the...

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3

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