Social media is promising new opportunities across a broad spectrum of public services. As the Internet and its applications extend globally, an increasing number of governments and their public service agencies are embracing social media as one of the major mechanisms to interact with the public. Social media provides a new wave of web-based applications and channels for citizens to share ideas and opinions and play active roles in various areas in the public sector.
At the same time, social media helps government organizations to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. Social media is now very much the de facto voice of democracy. And with or without public sector engagement, citizens around the world are continuing to express freely their opinions towards the governmental issues that surround them. For governments of all levels, attention to this shift is critical.
The Social Media for Gov Summit, being held in Canberra from 17 – 19 April 2018 is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of social media efforts.
Hear from 25+ senior thought leaders and learn how to:
- Create engaging in house video content on a budget
- Tailor social media content for mobile users
- Design a whole of organisation social media strategy
- Link content and its performance to business objectives
- Use data to refine social media posts and reach the right audience
- Develop a winning social media content strategy
- Maximise paid social media advertising
APO subscribers recieve an exclusive 10% discount off the current price! Quote VIP code: WPXAPO
Find out more and register @ http://bit.ly/MKT23APO