Many might imagine that the process of designing a cover for a magazine is a case of taking a photo and organising some informative graphics. Not so for the team at Wired magazine, as Creative Director Scott Dadich reveals.
Dadich, a self-confessed perfectionist with obsessive attention to details, provides a thorough and fascinating insight into the creative process of Wired magazine, a magazine internationally renowned for its design.
Recently in Australia for the Semi Permanent conference, Scott Dadich takes us frame by frame through the development of a cover and layout of the magazine, as well as the invention of new fonts. It might sound like supreme nerd-dom but even if magazine design isn't your interest Dadich's presentation is thought provoking and absorbing. If you're interested in why details matter, love technology or just appreciate a good looking magazine, then check this out.
Scott Dadich joined Wired magazine as Creative Director in 2006. Previously, he was Creative Director of Texas Monthly. Under his direction, both magazines have won prestigious awards for their design. He has been awarded more than 100 national design and editorial awards. In 2007 Wired was received the National Magazine Award for General Excellence and in 2008 they picked up the National Magazine Award for Design. He is the President of Society of Publication Designers and has recently completed designing his first two books.
WARNING: THIS PROGRAM CONTAINS COARSE LANGUAGE