Propogating social networks and MMOG development

21 Jan 2008

This podcast explores the intersection of online games and games communities and highlights key techniques in drawing traffic and communities to your property. John Banks uses Fury developed by Auran games as one example and how the relationships with key influencers were nurtured, using genuine and authentic dialogue and co-creation. He is clear pointing out that the wisdom of crowds of key influencers are the best resource for anyone developing a creative service and you must see them as a market and even consider a transparent commercial relationship. Finally he cites Henry Jenkins and says you must be careful and not treat this community as a free resource, it is very easy for it to be counter productive if not managed properly.

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