Report

Mobile advertising guidelines

28 Aug 2007
Description

Advances in multimedia handsets, the increasing use of mobile data services and the proliferation of 3G services have opened the mobile internet up to variations on traditional above-the-line and below-the-line advertising. Mobile advertising is the placement of advertisements (currently display and search are the most commonly used) on mobile internet sites - both on the carrier portal and off-portal. These new guidelines have been developed to support the professional growth and development of Mobile Advertising in Australia. The guidelines outline the benefits of mobile advertising and make recommendations for graphical banners (including technical requirements colour and the use of images).

Publication Details
Published year only: 
2007
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