Report

Still not the news: stations overwhelmingly fail to disclose VNRs

7 Dec 2006
Description

Despite ongoing controversy in the US over video news releases television stations have not stopped airing fake news segments without attribution. Over six months, the Center for Media and Democracy (CMD) documented 46 stations in 22 states airing at least one VNR in their newscast. Of the 54 total VNR broadcasts described in this report, 48 provided no disclosure of the nature or source of the sponsored video. In the six other cases, disclosure was fleeting and often ambiguous. Ten of the TV stations named in this study were also cited in CMD's April 2006 "Fake TV News" report, for undisclosed VNR broadcasts. These findings suggest that station and industry codes of conduct?not to mention an ongoing investigation by the Federal Communications Commission?are not sufficient to ensure the public's right to know who seeks to persuade them via television news, the most widely used information source in the United States.

Publication Details
Published year only: 
2006
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