Report

On how marketing and advertising affect equality between women and men

9 Sep 2008
Description

This report stresses the fundamental role which should be played by the school system in developing children's critical faculties with regard to images and the media in general, in order to prevent the disastrous effects of the recurrence of gender stereotypes in marketing and advertising.

It argues that there is a need to eliminate messages contrary to human dignity and conveying gender stereotypes from textbooks, toys, video and computer games, Internet and the new information and communications technologies (ICTs), as well as advertising through different types of media.

Publication Details
Published year only: 
2008
2
Share
Share
Subject Areas
Geographic Coverage
Advertisement