Article

Do you need new donor management software?

22 Feb 2009
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Fundraisers often feel stymied by their software. They spend hours putting in all the necessary data only to spend additional hours trying to get it back out in a logical format. The temptation is to look over the fence for greener grass. But before you make that leap, it?s good to take a step back and review what you need your fundraising software to do for you. Fundamentally, it should support implementing and measuring your fundraising strategies, such as direct mail, major donor cultivation and email outreach.

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Published year only: 
2009
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