Report

A portrait of early adopters: why people first went online - and why they stayed

26 Feb 2008
Description

Our canvassing of longtime internet users shows that the things that first brought them online are still going strong on the internet today. Then, it was bulletin boards; now, it's social networking sites. Then, it was the adventure of exploring the new cyberworld; now, it's upgrading to broadband and wireless connections to explore even more aggressively. Yet there are changes in their activities and motives. In the early days, most internet users consumed material from websites. These days they are just as likely to produce material. One common refrain is that they think more change lies ahead and they are eager to watch and participate.

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Published year only: 
2008
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