Report

Digital tracker: Summary report for quarter 2, April to June 2011

5 Sep 2011
Description

The digital tracker survey measures the national uptake of digital television and Australians' awareness and attitudes towards the switchover to digital TV. The reports of each survey are released quarterly.

The Digital Tracker survey monitors Australian households’ readiness for digital television. Every quarter, around 10,000 households—with a working TV set used in the last six months and living in private dwellings—are interviewed via telephone about their awareness of the switchover program, understanding of what needs to be done to convert to digital, attitude to switchover, intention to convert(for those who think they’re not digitally ready), conversion status, and satisfaction with digital TV (among the converted households). The survey started in January 2009.
 

Publication Details
Language: 
Published year only: 
2011
0
Share
Share
Subject Areas
Geographic Coverage
Advertisement