The Internet has become so pervasive that people don’t think they are on it anymore, even when they are, writes Gerry McGovern on New Thinking.
An online study by Forrester Research of 58,000 U.S. adults found that in 2011 they were spending an average of 21.9 hours per week online, while in 2012 they were spending an average of 19.6 hours online. Can that be true? No. “Despite the fact that they always have connected devices and are always online, they don’t really realize they’re online,” said Forrester analyst Gina Sverdlov.
“They’re using Google Maps or checking in on Facebook, but that’s not considered online because it has become such a part of everyday life.” Most of the time, you just can’t trust what people tell you. You have to observe what they do, not what they say they do.
For most people does “online” and “offline” even exist anymore? When someone’s phone is always online are they always online? Are they only really offline when they’re asleep? And does it matter?
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