This study finds that 54% of American internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.
The mobile landscape has also added to photo- and video-sharing. Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.
A nationally representative survey of 1,000 adults ages 18+ was taken October 3-6, 2013. It was conducted in English on landline and cell phones. The sample contained 852 internet users and 941 cell phone owners. The margin of error for the full sample is +/- 3.7 percentage points. The margin of error for internet users is +/- 4.0 percentage points. The margin of error for cell phone owners is +/- 3.8 percentage points.