Yellow social media report 2014: what Australian people and businesses are doing with social media

29 May 2014

Millions of older Australians are joining the social media revolution for the first time, according to the fourth annual snapshot of social media.

The 2014 Yellow™ Social Media Report revealed a wave of Australians aged 50-64 and 65+ have joined the online conversation. Some 58 per cent of internet users aged 50-64 now use social media, up from 52 per cent in 2013. In addition, almost one third of those online, aged 65+ use social media, compared with 24 per cent last year.

At the same time, younger people are becoming more active on image-based sites and platforms such as Instagram, Tumblr and Snapchat (the site that reported the highest number of weekly uses), as their old favourites, Facebook and Twitter, become more mainstream.

Both trends are having profound social implications, shifting the way friends and family interact. They also have significant impact on the way consumers are engaging with businesses.

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