Overview: To those in the advertising business, political parties are ‘brands’, like Coke or Pepsi. Whom you choose to vote for is akin to deciding which brand of toothpaste you’ll purchase. Dee Madigan has been in the ad game for 18 years and has worked on 5 ALP election campaigns. She reveals the tricks of the trade. How are political ads made? Do they really make us change our vote? Why are negative ads so effective? Are ‘spin doctors’ & focus groups poisoning the political process, or essential to it? Dee Madigan is in conversation with Paul Barclay.