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This paper explores the contexts and motivations that underpin the uptake of Australia’s National Broadband Network (NBN). The findings are drawn from a mixed-methods research study of households using surveys and interviews conducted in 2011 and 2012 in an early release site of the NBN rollout. Whilst use and non-use have traditionally been treated as questions of digital access, inequality and exclusion, there is evidence for emerging forms of non-use characterized by more critical and discriminating approaches. We contribute to this evidence,
but our findings suggest that use and non-use of high speed broadband do not occur in isolation or as an expression of individual choice, but as part of increasingly dense household media ecologies of digital infrastructures, devices, services and knowledge.