Research report

Digital Australia: state of the nation 2014

24 Nov 2014
CREATORS

Description

The influence of the digital economy on the Australian economy, and society more broadly, continues to accelerate. It is a key issue for business and public sector leaders as organisations look to further embrace 'digital' and all it encompasses.The Digital Australia: State of the Nation report provides a fresh perspective on the digital landscape. The report shines a spotlight on Australian consumers to capture and understand their digital consumption and behaviours, as well as their attitudes and experiences in the digital age.

Complementing the extensive research with consumers are the views of 'digital opinion leaders' who signpost how commercial and government organisations can better meet the needs of today's digitally astute consumers.The Digital Australia Report is invaluable for anyone looking to better understand the prevailing dynamics in the digital world and how to capitalise on the future.