The Adults’ media use and attitudes report gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+. It covers TV, radio1, mobile phones, games, and the internet, with a particular focus on the latter.
Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
The research underpinning this report was first conducted in 2005 and so this year’s report is our ten year anniversary edition. Therefore, although most of the report focuses on the current wave of research conducted in autumn 2014 and any key changes compared to 2013, the first chapter (Section 3) looks particularly at changes over the last ten years.