Kids Helpline insights 2014: national statistical overview

13 Apr 2015

Kids Helpline has been operating for 24 years and is Australia’s only 24/7 counselling and support service for children and young people. This report (first resource link) provides an annual statistical overview of the Kids Helpline service. It includes 2014, and where relevant, short-term trend data in relation to service demand, client characteristics, client needs and concerns, client communication preferences, types of help-seeking, client satisfaction and perception of service impact. The infographic (second link) provides some summary data from 2014.

Key insights into the contemporary concerns of children and young people seeking help revealed in the report include the following:

  • the five most frequently recorded concerns of counselling contacts in 2014 were concerns about mental health (23%), family relationships (19%), emotional wellbeing (17%), suicide (12%) and dating and partner relationships (11%)
  • there has been no change in the proportional frequency with which children and young people have sought counselling help in relation to these issues, and in relation to all concern categories, over the last three years, and
  • the particular concerns of counselling contacts are found to vary greatly according to age group and cultural background, moderately according to gender and chosen medium of contact, and negligibly according to the remoteness classification of their locality.

A range of data analyses presented in the report suggests significant shifts are underway in the nature of children and young people’s help-seeking, including the following:

  • children and young people’s preferences for receiving information-based support are shifting steadily away from in-person delivery to web provision
  • children and young people’s medium-of-contact preferences are shifting gradually away from telephone toward web support and away from landline phones to mobile phones, and
  • children and young people contacting the counselling and support service are on average requiring greater intensity of support.

For more information, contact Jenni Southwell, Senior Research Officer, on 07 3867 1324 or at


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Geographic Coverage