PwC’s Entertainment & Media Outlook 2016-2020

6 October 2016

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PricewaterhouseCoopers finds that whilst there has been a continual slide in the advertising market share of free-to-air television and newspapers, traditional media has been successful at embracing new business models, including live events, such as Fairfax Media's Good Food Month, and News Corp's Global Food Forum.

The report anticipates that Australia’s total entertainment and media market will grow at a 4.1% compound annual growth rate from $38.9 billion in 2015, to reach $47.4 billion in 2020. Consumer spending dominates the entertainment and media market and is expected to grow to $28.7 billion by 2020, a compound annual growth rate of 3.7%, with interactive gaming identified as the fastest growing consumer sector, with an 8.1% annual growth rate.

 

 

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Megan Brownlow, 2016, PwC’s Entertainment & Media Outlook 2016-2020, PricewaterhouseCoopers, viewed 23 January 2017, <http://apo.org.au/node/68471>.

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