Data-driven marketing practices: Australian industry participants survey results

20 December 2016

Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends.

Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in the offer.
 

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Suggested Citation

Australian Communications and Media Authority, 2016, Data-driven marketing practices: Australian industry participants survey results, Australian Communications and Media Authority, viewed 27 March 2017, <http://apo.org.au/node/72026>.

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