Research report

Data-driven marketing practices: Australian industry participants survey results

20 Dec 2016
Australian Communications and Media Authority

Description

Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends.

Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in the offer.
 

Geographic Location (Coverage)