Research report

Data-driven marketing practices: Australian industry participants survey results

20 Dec 2016
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Description

Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends.

Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in the offer.
 

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