Being Media Savvy

Event Date: 
Monday, February 20, 2017 - 10:30 to 11:30
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Online
http://www.advertise.apo.org.au/sites/default/files/styles/apoteaserimage/public...

Media is a powerful tool for talking to a lot of people at one time. In this webinar, you will develop foundational media awareness skills to communicate in a clear, powerful and media-savvy way, as well as learn how to connect with your audience. Crisp, compelling and evocative communication is the rocket fuel that helps you cut through.

Who should attend?

Anyone who needs to talk to people through the media to build or protect their organisation's reputation. 

You will learn:

  • how to shape an issue so it’s attractive to the media
  • how to be strategic so you get what you want from a media interview
  • how to use crisp, powerful and energetic media language.

This webinar is part of Writers Victoria's Business Writing program. It develops employment-related skills.

About Erina Reddan

Erina Reddan is a Walkley Award-winning journalist who has held management, reporter and foreign correspondent positions in the media for over a decade. She has combined her significant media experience with more than 15 years in corporate communications, working with CEOs and their teams to build effective media skills. Erina has been a television producer, ABC Foreign Correspondent, reporter for ABC TV news and Foreign Correspondent, and Radio Australia’s Sydney Bureau Chief. A former lecturer at Melbourne University, Erina has an Honours degree in Politicsand a Masters Degree in Professional Writing (UTS). She is now undertaking her PhD in writing (LaTrobe University).

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