Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop. However, in December 2016, UKOM approved comScore data showcased that 10% of online adults accessed the Internet via mobile only.
Key areas covered in this UKOM insight piece:
- Is there a correlation between age and mobile usage?
- Females and people in households with children are more likely to be mobile-only than those without.
- The role of social grade and platform usage.