Slides

The 'mobile' only audience

21 Feb 2017
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Description

Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop. However, in December 2016, UKOM approved comScore data showcased that 10% of online adults accessed the Internet via mobile only.

Key areas covered in this UKOM insight piece:

  • Is there a correlation between age and mobile usage?
  • Females and people in households with children are more likely to be mobile-only than those without.
  • The role of social grade and platform usage.
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PUBLICATION DETAILS

Resource Type: 
APO URI: http://apo.org.au/node/74120
Peer Reviewed: 
No