The 'mobile' only audience

21 Feb 2017


Who is the ‘mobile only’ audience? Most of the UK adult online population is not in a rush to abandon the desktop. However, in December 2016, UKOM approved comScore data showcased that 10% of online adults accessed the Internet via mobile only.

Key areas covered in this UKOM insight piece:

  • Is there a correlation between age and mobile usage?
  • Females and people in households with children are more likely to be mobile-only than those without.
  • The role of social grade and platform usage.

Broad Subject Area

Geographic Location (Coverage)