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Ehrenberg-Bass Institute for Marketing Science (UniSA)


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04 Oct 2017

Big brands pay the salaries and provide investment returns for many millions of people via pension funds.  So if anyone declares that big brands are dying they receive a great deal of attention.

There is quite a long history of such alarms, going back at least to 1993’s “...

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Research report

15 Mar 2014

Opportunity is growing for South Australia to cater for China’s desire for quality food and wine, unique and pristine tour destinations, and quality education resources – and, importantly, promote it to the Chinese leaders of tomorrow. However, there are significant impediments to these...

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Associated Content

Generalisability of advertising persuasion principles

11 Dec 2015

Journal article

How do retail distribution and market share measures relate in the wine category?

17 Feb 2016

Conference paper

New versus frequent donors: exploring the behaviour of the most desirable donors

15 Aug 2016

Journal article