Talking to the: GENERATIONS AUSTRALIA 2017

Tuesday, September 5, 2017 (All day) to Thursday, September 7, 2017 (All day)
Mantra on Russell
Melbourne VIC

Talking to the: GENERATIONS AUSTRALIA 2017
5-7 September 2017, Mantra on Russell, Melbourne

Ark Group’s ‘Generations Assembly’ is a 3-day event will run for 3 consecutive days connected forums, each focussing on up and coming marketing strategies, practical examples and tips, and interactive discussions on the topic of commercially communicating to Youth & Parents, Gen Y & Gen Z, and Gen Z- Baby Boomers, respectively.

What’s the future for communicating with the youth and their parents? How do we keep the attention of the multi-tasking Gen Y and Z? What are the unique aspects of marketing to Gen Z – Baby Boomers?

[Multigenerational Marketing]
A Three-Day Exploration of Communicating and Delivering Your Message to Different Generations
“There is a Generation X (age 38-52). Then there’s millennials or Generation Y (those born between 1980 and 1994), Generation Z (seven to 21) and Generation Alpha (one to six). As you can plainly see, they all revolve around boomers, the pace-setters.”
Day One:
Youth & Parents
Multigenerational Marketing

Day Two:
Gen Y (1977-1994)
Gen Z (born after 1994)

Day Three:
Gen X (1965-1977)
Baby Boomers (1946-1964)

Sharing insights and learnings through case study presentations are:
The Movember Foundation
Transport Accident Commission
The Walt Disney Company (TBC)
Leo Burnett Sydney (Previously NIKE London)
Ntegrity agency
Zoetic Agency
Bureau of Meteorology
Kids Business Communications
Blacktown Arts Centre
Luna Park