Sensis surveyed 800 Australian consumers and 1,100 Australian businesses to continue this landmark study on how social media channels are being used.
This year, the report has been released in two chapters, with the consumer survey results contained in Chapter 1 and the business survey results contained in Chapter 2.
For the purposes of this report, the term social media refers to:
• Social networking websites, such as Facebook, Google+, LinkedIn and Twitter
• Online blogs and online rating and review mechanisms
The findings detailed in this report aim to help Australian businesses to make more informed decisions about how to use these channels to engage with consumers.