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RESEARCH AND RESOURCES IN THE PUBLIC INTEREST
The audience for online video-sharing sites shoots up
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| HTML | The audience for online video-sharing sites shoots up |
14 August 2009As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens. At the same time, more cell phone users are opting for the convenience of watching video on smaller screens via their handheld devices.
According to an April 2009 survey by the Pew Research Center's Internet & American Life Project, the share of online adults in the US who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006.
Over time, online video has also become a bigger fixture in everyday life, garnering 19% of all internet users who use video-sharing sites to watch on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
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