BrandZ Top 100 Most Valuable Global Brands

• BrandZ

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11 May 2011The rankings include some of the world’s most recognized brands and brands that are virtually unknown except in fast-growing parts of the world in Asia or Latin America. Many of the brands are long established. A few are still in adolescence. One that appears for the first time is about to celebrate only its seventh birthday.

All these brands survived the most challenging global economy of the past 80 years. Most emerged strengthened and poised for growth. Success is difficult to unbundle. How much can we attribute to leadership, strategy or tactics – even luck? One thing we know for sure. Brand plays an important – and measurable – role.

Brand contributes significantly to earnings across all sectors, both consumer facing and business-to-business. The value of the BrandZ Top 100 Most Valuable Global Brands increased 64 percent since 2006. During the same period, the stock market value of the BrandZ portfolio grew by 35.9% compared with a fall of 1.1% for the S&P 500.

It’s not that strong brands always are immune to the vicissitudes of the market and fate. They’re not. But strong brands are more protected, prepared, resourceful and resilient. They’re inoculated with product innovation, marketing acumen, customer closeness, trust and responsible citizenship.