Giving voice to the ‘silent majority’
While these questions are relevant to all development proposals, wind farms are an excellent context for inquiry because they are highly visible, and thus potentially have an impact on a geographically widespread population, and because they are known to create strong feelings of support or opposition."
Janet Stephenson is a social scientist with a particular interest in societal responses to environmental challenges. She is the Director of the Centre for Sustainability at the University of Otago. Rob Lawson is in the marketing department at the University of Otago. His special area of expertise is in the study of consumer behaviour, with strong interests in the development of marketing theory.
Policy Quarterly – Volume 9, Issue 1 – February 2013