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| HTML | Managing gender: The 2010 federal election |
Image: RubyGoes / flickr05 November 2010The 2010 federal election was the first in Australia in which a woman prime minister was campaigning for the re-election of her government. Paradoxically her party had no women’s policy, or at least did not launch one publicly, and when her new ministry was announced the status of women portfolio was overlooked and the number of women ministers fell (slightly). Despite the avoidance of any policy focus on gender issues, gender was a significant undercurrent in the election, as reflected in consistent gender gaps in public opinion and voting intention. Unusually, the management of gender turned out to be more of a problem for a male than for a female leader.