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RESEARCH AND RESOURCES IN THE PUBLIC INTEREST
Online video
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| Online video |
30 July 2007The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the internet to watch or download video, and 19 per cent do so on a typical day. Three-quarters of broadband users (74 per cent) who enjoy high-speed connections at both home and work watch or download video online.
The Pew Internet & American Life Project's first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57 per cent) share links to the video they find with others, and three in four (75 per cent) say they receive links to watch video that others have sent to them.
Video viewers who actively exploit the participatory features of online video, such as rating content, posting feedback or uploading video, make up the motivated minority of the online video audience. Young adults are the most active participants in this realm.
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