login

Political advertising in Australia

30 November 2004

Sarah Miskin and Richard Grant explore some important aspects of political advertising, including the current legislation, the debates over 'truth' in content and the claims that Australia's political parties are opting for 'Americanised', negative election advertisements.

Political parties spend millions of dollars at each election on advertisements selling their own policies and attacking those of their opponents. Australia has few laws governing such advertising, leaving parties effectively free to 'say what they like' in their advertisements.