Social media volume 2 - user engagement strategies

• Axel Bruns
• Smart Services CRC

Read the full text

07 December 2009These reports provide a toolkit for organisations as they come to terms with social media spaces and develop their strategies for engagement with their communities of users and followers.

Volume 2 is divided into two parts: Part 1 offers background information that is crucial to the development of an understanding of how communities work and what motivates their participants to contribute, while Part 2 converts that understanding into a series of strategic recommendations for profit and non-profit organisations aiming to develop a presence within the social media environment.

There is probably nothing here that will surprise long-time followers of social media developments - instead, the report aims at those individuals and organisations who feel the need to develop social media strategies, but have yet to establish a full understanding of what makes online communities tick, and of how to engage with them.