• Ellie Rennie
• Griffith REVIEW

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08 May 2009The life of SYN FM is a story of digital literacy – a new literacy involving the ability to write, not just read, the forms and languages of digital media content.

For all of the talk of a new communications paradigm there are very few stories of the people who are actually making it. SYN is a very small enterprise where people go to learn about, and become part of, the media. The high dramas of media dynasties, acquisitions and political influence lie pretty far from their reality.  But the ‘radical changes’ occurring in the mediascape come from the sudden, wide-scale participation of ordinary folk in media production and distribution. New ideas and technologies are emerging out of non-market-based activities – friendship groups and hobbies – outside of professionalised industry. It is these stories that now need telling.