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Swinburne Institute for Social Research

Towards a pre-teen typology of digital media

26 July, 2010
26 July 2010 |

Whilst prior research has identified children as avid users of new technologies, insufficient studies have explored their patterns of use. This paper investigates how New Zealand pre-teens use technology out of school and identifies a typology of technology use.

Two hundred and twenty four children between 10 and 12 years of age completed a comprehensive questionnaire about their use of technology. Results indicated that children of this age were immersed in technology related activities. A principal components factor analysis revealed a typology with five distinct factors underlying pre-teen digital behaviour. Two factors showed some differentiation by gender but differences were not evident for socio-economic factors.