Uses and gratifications of social games: blending social networking and game play

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HTMLUses and gratifications of social games: blending social networking and game play

06 July 2011This study applied a uses and gratifications approach to investigate social games — the game applications integrated in social networking platforms. Users’ expected social gratifications and game gratifications from playing social games were examined. The investigation focused on three dimensions of game play: frequency, duration, and engagement of game activities. A hierarchical regression analysis found that social interaction and diversion are positive predictors of game play. Results suggest that there is a distinctly social aspect to social games that reflects their social networking characteristics. Social games should be described as social media rather than as just one category of online computer games.

Publication typeJournal Article
Publisher TypeJournal
CoverageAustralia
Permanent URLhttp://apo.org.au/node/25402
Views1857

Related Topics

Digital media

Social capital

Social media

User-generated content

Video games

Creative & Digital

Social Policy

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