Beyond the box office: understanding audiences in a multi-screen world

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10 August 2011Full presentations from an industry forum held to discuss Screen Australia's research into the size and shape of Australian screen audiences.

The research analysed patterns of screen media consumption in Australia, helping to understand shifts in media participation and offering never-before-published insights into consumption of DVD/Blu-ray and online video.

Focusing initially on feature films, we also released a new standardised audience metric, designed to evaluate the number of times a film is viewed across its first-release lifecycle. Modelling the slate of domestic features released since 2007 not only highlights the size of their total audience but also the propensity of some theatrical releases to find a proportionally higher number of viewers beyond the box office.

Presentations include:

 

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