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Strategic Communication and Messaging Intensives

Strategic communications and messaging - June Intensive 2022

Short course

This 2 x 3.5 hours (2 mornings) intensive gives people from the not-for-profit sector the chance to develop their knowledge and skills to create winning messages for their campaigns and communications.

The dates: Wednesday 1st June 2022 - Thursday 2nd June 2022

Times by States: (Please be aware of the time differences for each state)

  • Victoria, NSW, ACT, QLD  & TAS 11.00am - 2.30pm
  • SA & NT  10.30 am - 2.00pm
  • WA 9:00am - 12.30am

Maximum numbers 25

What are people saying about this training?

Gemma has trained organisations in NSW, VIC, and QLD on messaging and communications skills. Here is some of the feedback she’s received:

"Gemma was a very inspiring presenter who was well prepared, format was great and she definitely shared her expertise in this field." Jenny Dodd Blind Sports

"The training was run extremely well. There were lots of practical tips on messaging and how to frame messages that I haven't heard in other communications related training. It was very valuable! I would also just say that it's good to frame it as advocacy focused messaging training as well. " Andrew Duong Multicultural Youth Advocacy Network

“Thanks again for your knockout presentation at our conference. Many delegates have told me that yours was their favourite. Our members are better equipped to craft persuasive messages as a result of your session.” Leanne Ho, Economic Justice Australia

"It was great! It will be useful for me to take back to the team and relay some of the things I learnt" Molly Beacon Strategies

What does the training cover?

The strategic communications and messaging zoom intensive takes participants through the latest research from the fields of cognitive linguistics and psychology, along with some practical tools to develop communications that win.

The topics covered in the Strategic Communications and Messaging zoom intensive are:

Choosing the right frames and values for an inspiring campaign;

Human emotions and therefore actions are driven by underlying values. Science shows that priming the most useful values in your messages affects the way your audience reacts. Learn how framing your issue correctly will make it attractive to your audience.

Messaging pitfalls to avoid

Many communications sabotage themselves through counter-intuitive mistakes that actually reinforce the opposition’s message and weaken their own. Learn what to do and what to avoid when crafting your communications materials. You’ll never look at a message the same way again!

Countering misinformation and ‘fake news’

In a world awash with fake news, how do you stem the flood of misinformation? Includes case studies from around the world.

Developing a solid communications strategy

Many campaigns begin before their communications strategy is properly thought out. Learn how to create a simple roadmap for your communications that will keep you on track and make sure you’re putting your hard-earned resources in the right place.

Making sure your messages work for your audiences

This part of the course includes mapping out your audiences and crafting a message that the right people will love - and the right ones will hate! It also covers options for testing your messages before you go public.

Tools to get your people united behind your messaging

A chance to share ideas on what’s most useful in terms of resources and tools to keep your own organisation and your allies on track and on message during your campaign.

Apply what you’ve learnt to your own context, share skills, and get feedback

Throughout the webinar, participants will work on live examples from their own work to develop their campaign messages, learn from each other, and apply the new knowledge they’ve learned.

Learning outcomes:

  • Understand the principles of framing messages for success;
  • Know the dos and don’ts to apply when developing communications materials;
  • Develop an understanding of narratives and how they work in campaigning;
  • Gain a template for a well thought out communications strategy;
  • Get insights into testing your messages with various audiences;
  • Develop the skills to apply what you’ve learnt across your organisation and allies;
  • Gain a set of new ideas for how to message on your own issue;
  • Get pointers and resources to develop your messaging knowledge further.

There will be a special Guest Speaker who will discuss how they ran a successful campaign. 

There will also be opportunities to ask questions. These sessions are intended to be interactive and participants are required to have audio as a minimum. 

Participants will also be provided with all training PowerPoint slides and a collection of tools and resources that can be used in the office to develop winning messages.

Who should attend the 2 x 3.5 hours strategic communications and messaging zoom webinar intensive?

The strategic communications and messaging zoom webinar intensive has been developed for people working in the not-for-profit sector. It is for anyone seeking to influence the government or gain the support of the public, particularly people working in communications, campaigning, organising, advocacy, fundraising, or marketing roles.

For Purpose works with not for profit and charitable organisations that are purpose-driven and purpose aligned. For Purpose’s training and services are created with these organisations in mind.

About the facilitator:

Gemma Pitcher has held communications roles at not for profit organisations including ActionAid and Red Cross. She’s now a communications and messaging consultant, helping progressive organisations tell new and fresh campaign stories in strategic ways.