In this lecture, A/Prof Ross Gordon looks at the use of narrative within social marketing and social change. He discusses the use of social marketing within the Energy+ Illawarra project.
ENERGY+ILLAWARRA is a program developed with the community, for the community. It aims to support energy efficiency in the home, without sacrificing comfort or well-being. The Energy+Illawarra program features a range of activities that will help bust myths and misconceptions about energy use, and provide you with facts and various forms of support to use energy efficiently in the home.