Video

Narrative videos in social marketing: a case study on energy efficiency

16 Jun 2016
Description

In this lecture, A/Prof Ross Gordon looks at the use of narrative within social marketing and social change. He discusses the use of social marketing within the Energy+ Illawarra project.

ENERGY+ILLAWARRA is a program developed with the community, for the community. It aims to support energy efficiency in the home, without sacrificing comfort or well-being. The Energy+Illawarra program features a range of activities that will help bust myths and misconceptions about energy use, and provide you with facts and various forms of support to use energy efficiently in the home. 

Publication Details
Published year only: 
2016
12
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