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Gail Cork

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Article

30 Mar 2007
59

Accepted wisdom has it that interactive technologies are revolutionising arts marketing practice but that's only part of the story. True, the new technologies are revolutionary tools but the real driver of change is not the tools as such. Rather, it's the human interactions they make...

Report

30 Nov 2006
10

Do the arts really have much to learn from the marketing tactics of a car dealer, an egg farmer and a hardware retailer? The 2006 Australian Marketing Institute National Conference provided some interesting answers to this and other marketing dilemmas.

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