Person

Magdalena Nenycz-Thiel

Identifiers

ORCID ID

0000-0002-5793-3720

ScopusID

35070075300

Recently added resources

Report

4 Oct 2017
80

This report argues that the notion that large brands are dying is simply not true. Nor has the world fundamentally changed in a way that favours small brands over big.

Conference paper

17 Feb 2016
45

Abstract:

Purpose - This paper attempts to draw a conceptual outline of how the market share – distribution relationship may be characterised in the wine category. The aim of this paper is to explain the potential contribution of future research in this...

Items authored 2