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How do you value an icon?

The Sydney Opera House: economic, cultural and digital value
Cost effectiveness Tourism Urban planning Building design City economy Economics

The Sydney Opera House draws tourists to Sydney and Australia that may not otherwise visit, or may not stay for the same length of time.

This report assesses the economic, cultural, brand and digital value of the Sydney Opera House (SOH). Commissioned and produced in mid-2013, its purpose is to gauge SOH’s true worth to Australian residents and visitors. It takes into account the direct and indirect financial and employment value SOH adds to the economy, its iconic and experiential value to local and international visitors and residents, its perceived value among key audiences, and the value of its digital footprint – both now and into the future.

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